PROJECT: HBO True Blood, interactive marketing campaign overview. Role: Art Direction

PROJECT: An online interactive experience for the official HBO, True Blood site. The site uses True Blood's week-by-week storyline as the primary means of navigation. Every week, a new home page is presented, reflecting the current installment of the plot and inspiring viewers to dig deeper by watching additional videos sprinkled as weekly clues inside the Characters section of the site. ROLE Art Direction
Launch Site

Viral video campaign, designed to extend the story behind the True Blood series.