PROJECT: HBO True Blood Season 2, Integrated marketing campaign reel

PROJECT: HBO True Blood Season 2, Interactive marketing campaign reel

PROJECT: An online interactive experience for the official HBO, True Blood site. The site uses True Blood's week-by-week storyline as the primary means of navigation. Every week, a new home page is presented, reflecting the current installment of the plot and inspiring viewers to dig deeper by watching additional videos sprinkled as weekly clues inside the Characters section of the site. ROLE Art Direction
Launch Site

Viral videos, intended to extend the story behind the True Blood series.